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Jingri Lighting, Optimize Marketing Strategy, Creating Advantage Brand
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Since 2012, the LED upstream production capacity has gradually released. The situation of oversupply industrial chain is further intensified, so the overall cost of LED lighting product and traditional lighting product becomes the same. As a result, the advantage of LED product is gradually emerged; the price-quality ratio is obviously increased; the space of LED lighting market is been releasing continuously. Jingri Lighting relies on its own advantages to expanse steadily and occupy the market rapidly.
Jingri Lighting Shanghai Branch’s found steadies company’s sales market in Shanghai. At present, our company has more than twenty branch offices, such as Shanghai, Beijing, Xi’an, Chengdu, Wuhan, Guizhou, etc. The sales network has already covered more than twenty provinces. The operation quality of Jingri Lighting is continuously improved, and the potential of third and fourth market is developed. Meanwhile, in the future, our company will completely accelerate the development of oversea market, stay focus on some strategic countries, and concentrate the resources input, in order to build and complete the after-sale service framework of oversea market, and try to organize technic training system and localize the after-sale service in accordance with local situation.
In order to create an advantage brand, Jingri Lighting participates in all kinds of lighting fairs and forums both at home and abroad to improve the brand influence all over the world. After the completion of lighting projects like Asian Games in Guangzhou, Chongqing International Garden Expo, Confucius Culture Park, and Hangzhou Zhijiang Bridge, many kinds of Jingri’s products is applied in all kinds of important projects. At the same time, the quality of products and the after-sale service system is further verified. Jingri Lighting will present more than ten new products on Guangzhou International Lighting Exhibition, and with more products, more lighting requirements can be satisfied. Our Company is obedient to the new creative idea of “Science & Technology Illuminates Future”, and together with all communities promoting the energy saving and environmental protection.
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